Everything Apple announced at Apple Event 2017

Apple Special Event 2017

Apple announces a new and upgraded range of iPhone’s every year in its Special Event that takes place in starting or mid-week of September. This year Apple’s Special Event took place on September 12, 2017, at the Steve Jobs Theater.


The very first Apple Event at Steve Jobs Theater. Apple announced 4 major updates on Apple Watch, Apple TV, iPhone 8 & 8 Plus, and the next future iPhone X.

Apple Watch

Apple Watch Series 3
Apple Watch Series 3

According to Tim Cook, Apple Watch is now the worlds number 1 watch defeating the industry leaders like Rolex. Apple announced its new flagship smartwatch Apple Watch Series 3 with LTE cellular connectivity in its Special Event. With this feature, you can leave your Apple Watch Series 3 at home and still you can make calls, send or receive messages, and can stream music.

Apple Watch Series 3 HeartOther improvements include updates to heart-rate sensors and app with advanced measurements like resting walking and workout recovery rates. Apple Watch Series 3 will also notify you when your heart rate becomes high and you don’t appear to be active.

One more mind-blowing feature is Siri, now Apple Watch Series 3 supports Siri. Isn’t that cool! ”

“Hey Siri, What are the prices for Apple Watch Series 3?”

Siri: “Apple Watch Series 3 without cellular starts from $329 and with cellular $399, Pre-booking starts from September 15, 2017.”

Apple TV 4K


The new Apple TV now supports 4K HDR content. It all starts with the new A10X fusion chip, the same which powers iPad Pro. With this, you can feel 2X CPU performance, 4X GPU performance and an advanced tvOS. 

Apple TV 4K 32Gb is priced at $179, and $199 for 64GB variant.

iPhone 8 & iPhone 8 Plus

iPhone 8 & iPhone 8 Plus

After months of rumors, belief, and leaks, the iPhone 8 has finally arrived. Shape and size of the iPhone 8 & 8 Plus are same as iPhone 7 & 7 Plus. The all-new glass design on iPhone 8 is absolutely stunning.

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iphone 8
iPhone 8 all-new Glass Design

The new improved camera on iPhone 8 is more advanced than its predecessor iPhone 7 with a larger, faster sensor. A new color filter, Deeper pixels, and optical image stabilization for photos and videos.


iphone 8 camera
iPhone 8 camera

And portrait mode on iPhone 8 Plus gets even better and can blur the background more naturally. Portrait Lighting can create studios like lighting to your image or photography. With this improved camera, you can shot better 4K videos and 1080p video at 240fps.

iPhone 8 Plus Camera
iPhone 8 Plus Camera

The biggest development Apple made in this years iPhone series is wireless charging. Yes, you heard that right! iPhone 8 & 8 Plus supports wireless charging. Apple decided to go with the Qi wireless charging standard, which means it works on most of the wireless charging pads that are already available.

iphone 8 wireless
iPhone 8 Wireless Charging

Prices: iPhone 8 and iPhone 8 Plus will come in 64GB & 256GB variants. iPhone 8 64GB avatar is priced at $699 and $849 for 256GB variant. iPhone 8 Plus starts from $799 for 64GB and $949 for 256GB.

iPhone X


The flagship phone from Apple. As rumors suggested before the event about iPhone X, Apple has officially announced the gorgeous iPhone X in its Special Event. Tim Cook said,

“it’s the biggest leap forward since the original iPhone.” 

iPhone X comes with dust and water resistance IP67 rating.

Apple claims that with the fingerprint sensor the chances of unlocking your device are more, 1 in 50,000 with a similar fingerprint can unlock your device. So, How to secure your device? Well for that question also Apple has an answer to the new FaceID to unlock your phone its 1 in 1,000,000. Now that sounds like SECURE.

FaceID is facial recognization technology that uses TrueDepth camera on iPhone X that recognizes your face and let you access your phone.

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With the new TrueDepth camera you can create Animoji also. Animoji are the emoji that uses AR to move realistically with your facial movements.


As far as cameras are concerned, the new iPhone X comes with two 12MP sensors as well as the same tuning for AR and lighting features of the iPhone 8, including portrait Lighting on the front-facing camera.


iPhone X comes in two sizes 64GB & 256GB with a price tag of $999 & $1149 respectively.

Please let us know what you think about the new iPhone’s, Apple Watch, and Apple TV in the comment section below. And don’t forget to like us on Facebook and follow on Twitter if you like this article. Have a great day!

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